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We will have a general duty of integrity, honor and fair dealing toward the general public.
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We will comply with all city, county, state and federal laws and strive to keep ourselves informed of those laws governing our business.
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We will not intentionally injure the business reputation of another member or competitor.
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We will employ truth and accuracy in advertising and selling.
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We will stand behind any guarantee given with the sale of a motor vehicle.
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We will not perform any act which would bring disrepute to the motor vehicle industry.
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We will expose or halt, where found, any scheme designed to deceive or defraud the automobile buying public and aid in prosecuting those guilty of such acts.
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We will constantly strive to improve business methods to the end that the public will be better served.
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We will encourage the American system of free enterprise.
