✅ Integrity & Fair Dealing – We are committed to conducting business with honor, honesty, and transparency in all dealings with the public.
✅ Legal Compliance – We will adhere to all local, state, and federal laws governing our industry and stay informed of regulatory changes.
✅ Professional Conduct – We will not engage in practices that intentionally harm the business reputation of fellow dealers or competitors.
✅ Truthful Advertising & Sales – We will employ honest and accurate marketing practices, ensuring transparency in all sales transactions.
✅ Commitment to Customer Satisfaction – We will stand behind guarantees given with the sale of a motor vehicle and ensure fair resolution of customer concerns.
✅ Industry Reputation & Responsibility – We will act in a manner that upholds the credibility of the independent auto industry and avoid any conduct that could bring disrepute.
✅ Consumer Protection – We will work to expose and prevent fraudulent activities, advocating for ethical business practices that protect the automobile-buying public.
✅ Continuous Improvement – We will actively seek ways to enhance business operations and elevate industry standards for the benefit of both dealers and consumers.
✅ Commitment to Free Enterprise – We will support and promote the principles of free-market competition, fostering a fair and open marketplace.
